This session helps leaders, marketers, and creators cut through the noise by turning messages into meaningful moments. Grounded in behavioral science and narrative strategy, this session shows how to craft stories that connect emotionally, build trust, and inspire action. Participants will learn how to structure stories around audience motivations, use techniques like tension and authenticity, and apply storytelling across brands, presentations, and everyday communication to create lasting impact.
Cost: FREE
Instructor: Dr. Michael Barbera
Building Location: Harnett Regional Jetport
The free learning labs are brought to you by Central Carolina Community College, Angier Chamber of Commerce, Coats Area Chamber of Commerce, Dunn Area Chamber of Commerce, and Lillington Chamber of Commerce.